AGRIBUSINESS STRATEGY MODELLING: BANANA CAVENDISH APPROACH SWOT ANALYSIS IN SOUTH SUMATERA, INDONESIA. Journal of Integrated Agribusiness, [S. l.], v. 6, n. 1, p. 34–46, 2024. DOI: 10.33019/jia.v6i1.5187. Disponível em: https://www.journal.ubb.ac.id/index.php/jia/article/view/5187. Acesso em: 19 jun. 2026.